Matthew Lonsdale
Empowering Veterans, Building Businesses, Leading Through Change
Welcome to the personal and professional home of Matthew Lonsdale, a former Australian Defence Force Intelligence Operations Leader turned entrepreneur, business advisor, and veteran advocate. After 16 years of leading high-stakes intelligence operations, I now help businesses, creators, and veterans navigate complex challenges, build sustainable systems, and share impactful stories.
2010 - Deployed on Operation ASTUTE
2019 - Deployed on Operation AUGURY
2022 - Deployed with Support Response Team (SRT) to Europe
2019 - 1st Australian to conduct full 1NZSAS SOF Intelligence Operators Course
Proud to have served my country
About Me
A Life of Service, Strategy & Storytelling
I’m Matthew Lonsdale, a decorated Intelligence Operations Leader with over 16 years of experience serving with the Australian Army and Special Air Service Regiment (SASR). Throughout my career, I’ve worked at the intersection of intelligence, operations, and influence, providing mission-critical insights to decision-makers and saving lives through data-driven analysis.
After leaving the military, I’ve dedicated myself to empowering veterans, building businesses, and leveraging intelligence methodologies to help organisations thrive in uncertain environments. From leading complex operations around the world, to mentoring the next generation of intelligence professionals, my mission is clear; create value through insight, innovation, and action.
Key Milestones:
Intelligence Supervisor, Special Air Service Regiment (SASR)
Counterterrorism Analyst, Operation AUGURY
Support Response Team Member, Europe 2022
Recipient of ADF Gold & Silver Commendations & US Joint Service Commendation Medal
Founder, SURGE Intelligence
Co-Founder, Mission Specific Advocacy
Deploying Soon: Lonsdale Studios & Zero Alpha Podcast
Personal Philosophy:
High standards. Relentless improvement. Uncompromising integrity.
What I’m Building
-
A premium podcast & video production studio.
Helping creators, brands & educators produce professional content that stands out.
Link to: Lonsdale Studios (coming soon)
-
A deployable podcast studio capturing the raw, unfiltered stories of veterans & first responders.
Documenting recalibration after service, leadership lessons, and unconventional post-service journeys.
Link to: Zero Alpha Podcast (coming soon)
-
Strategic intelligence, influence operations, and crisis management for corporate, government & defence clients.
Applying military-grade intelligence methodologies to business challenges.
Link to: SURGE Intelligence
High standards. Relentless improvement. Uncompromising integrity.
BOOK
MATT
info@matthewlonsdale.com
Perth, Western Australia